I wanted to purchase a how-to video for a partner-dance called the West Coast Swing, so I went to Google and did a search. As you’d expect, I instantly found 2,480,000 results, including quite a few sites that appeared like they may have the professional-level show dancing that I was trying for.

What you wouldn’t expect was that a variety of those web sites were truly extension pages for YouTube.com.

Unless you’ve had your head buried in the sand for the previous few years, you’ve in all probability heard of YouTube. It’s a web site where anyone can publish a video on nearly any subject and make it obtainable for the world to view.

At one finish of the YouTube spectrum, you’ll find videos posted by foolish teenagers to show off their pranks and shenanigans. At the opposite end, you’ll find severe “audition” videos posted by folks who are hoping to break into the entertainment industry. I know of many struggling actors/dancers/singers/comics who posted a video that grew to become wildly well-liked – and, as a result, wound up with a deal with a major community or studio.

Based alone experience, I can tell you that YouTube additionally has the potential to turn producing educational or specialty videos right into a fun and very profitable enterprise for you. In my first video venture (where I was a partner), we started with below $100. Now, 10 years later, that business nonetheless makes over $250,000 annually.

If you’re an expert in nearly any field, you possibly can produce a video to teach others a few of what you know. You can star in your personal video – or, if you’re digicam shy, hire somebody else. One of my most profitable videos encompasses a certified exercise trainer teaching again stretches.

Almost something that people might be interested in – from cooking to fishing to chess – generally is a possible subject for your video. All you’ve acquired to do is produce it, market it, and reap the profits.

That’s the place YouTube comes in. This free Internet phenomenon is an ideal marketing device for instructional videos.

When I was trying to find that West Coast Swing video, I assumed I would discover a site the place I could buy one. But, on a lark, I decided to try some of the YouTube postings.

To my surprise, I discovered some wonderful footage of the form of thing I was wanting for. Several of the postings had links to web sites where I might then buy the full-length video. And as a result of I’d seen samples of the material, I was assured that these videos would have what I wanted, so I ordered one.

It didn’t take me more than one other 10 minutes to comprehend that I might be using YouTube to promote some of my personal videos. I have several – including a basic tutorial ballroom dance video – that I market. I posted a clip from that video on YouTube and, to my nice surprise, it immediately started getting views… and some sales.

I don’t count on to get an avalanche of sales from this advertising strategy, but I do consider it will continue to be a gentle source of extra income for me. Sweetest of all, these sales value me nothing. There aren’t any pay-per-click fees or profit-sharing deals. All the earnings from YouTube-driven gross sales are mine to keep.

If the thought of utilizing YouTube to market educational or specialty videos pursuits you, here’s how you do it:

1. Go to YouTube.com.

2. Register yourself, and create a user name and passcode.

3. Upload a clip of your video. (YouTube gives easy-to-follow instructions. I did it myself – and I’m not very Internet savvy.)

4. List some keywords or search terms that are applicable to your video.

5. On your profile, write a bit something about your credentials and put in a live link to your web site (so interested viewers can learn more or purchase the video).

Using YouTube as a marketing instrument is a fabulous strategy to earn some additional cash. Take a couple of minutes to strive it out and see how it works for you.

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