Incoming Spam Ads: Do They Really Work?

Have you ever encountered the ads about “Acai Berry Weight Loss”? These come in the form of private messages from people in your contact list usually in Yahoo Messenger and other instant messaging clients. I find these ads so annoying because they interrupt whatever it is I am currently doing. They just pop up in the middle of nowhere and promote the said product with a link which you can click in order to be redirected to their site. For sure you have encountered the same kind of ad, but in different products, and I know you get annoyed too.

But annoying as they are, these ads are also a form of marketing, as they promote their products to various, not to mention, live audiences. The question is, do they actually work?

The answer depends on how they are intended to function.

Perspective #1: Clicks and traffic generation

The answer is NO. If you are planning such marketing scheme in order to gain more incoming traffic, sad to say, this method no longer works like before. People are now more cautious with the ads and links that they click as some tend to be viruses or portals to online theft, thus they would think twice before checking out our links.

Perspective #2: Grabbing your target market’s attention

YES. Definitely, especially when these ads are spread out in other people’s messengers, they will sure cause a commotion among YM and other instant messenger users, as they are a form of nuisance. To those who are searching for weight loss strategies, for sure they would give a look at what the “acai berry ads” offer, but to most, they’d talk about the ads themselves and discuss the “spam” issue over at the community forums which the belong to.

Perspective #3: Gaining more popularity

Spammy ads are a form of publicity. As mentioned in perspective number 2, you get to grab your target market’s attention-as well as everybody’s attention. Once they discuss your spammy ads in their forums and blogs, people would check out what your site is about and make reviews about it, to see how credible your business is. From there you can prove what you’ve got and disprove claims that you’re another spam site that tends to lure people into purchasing stuff that they don’t need.

Spam ads may be tricky to use, but when once you get the right way of putting them into action, then they’d sure work to your advantage.