Search Engine Review: Google vs. Yahoo SEO

If there are two search engines SEO experts work on the most, then that would be Google and Yahoo. This is because these two are the most popular search engines people use when surfing the web, and both engines do their best to outrank each other in terms of quality and performance. Due to the steep competition, which engine actually does a better job? 

You can actually measure the performance of Google and Yahoo based on different aspects, particularly with the different search engine optimization techniques they recognize. Based on reviews and analysis, here is how you can compare the two search engines:  

Quantity of Inbound Links 

Websites rise to the top of page rankings by incurring high traffic through inbound links. While this works well with Yahoo, you can consider it an SEO myth for Google. The two engines have unique computations when it comes to inbound links, and the website stats differ as well. The trick you can do however is to do more specific queries at Yahoo, while for broader topics you can rely on Google. You can actually work your way to the top of the page rankings despite having low amount of back links, and you can do this by using other effective SEO methods. 

Performance of anchor text links 

During the early days of the internet, anchor links are used to increase the page ranking of websites, as they promote the site’s functionality and responsiveness when it comes to search engine marketing and optimization. However, because of today’s new developments in the field of increasing site popularity, most people have forgotten the value anchor texts used to possess. Google and Yahoo do continue to consider anchor texts as an effective SEO tool that can help boost your website’s ranking on their engines, so better use this technique on your sites. You cannot consider it an SEO myth as far as both engines are concerned.  

Age of Websites 

Website age does play a big role in the search results. Google and Yahoo prefer sites created prior to 2002 mainly because these are more stable and established in the online business. But you can still make it to the top 10 using advanced optimization and marketing methods. Google however only accepts 2 new sites into their top 10 rankings, as compared with Yahoo that accepts 5. 

Results Quality 

The most important aspect when comparing Google and Yahoo is their performance in providing quality search results. Neither Yahoo nor Google does a better job particularly with displaying good search results, unless the queries become more specific. Some quality websites rank in the top 20-50 spots, as compared with sites that contain mostly sales pages. If you are a web developer, you have more freedom to use different SEO tips and tricks as well as defy current SEO myths in order to boost up your site’s page ranking. You can also find spam sites on the top 10 positions of search results, thus it is best that utilize all the methods that you know in order to reach the top page rank spots.