Video Dos That Can Make Your Video Go Viral
By tonyalverio
We can learn a lot about making viral videos by reading blog articles posted on the Internet. Like the story of the 10 blind men examining different parts of an elephant, each story provides a valuable perspective, which when seen together with other articles provides us a completed picture of what makes a viral video attractive to the audience.
One blog writer recommended making videos that will make the audience go “Ha-Ha or Wow, or making a video that is utterly fascinating, funny or original or outrageous or shocking. Another web writer put it another way. He said we must make our videos passionate.
A third web author, at http://blog.orourkehospitality.com/2009/10/spectacle-story-and-emotion-can-make-your-video-go-viral/ emphasized creating a “spectacle followed by story.” The spectacle attracts attention, and the story holds the viewer. And furthermore, the story must have emotion. And what are the strongest emotions, “love, joy, surprise, anger, sadness and fear.” He pointed out that, “emotions change the way we think about products and services. – they compel us.” His advice, When a person sits down to plan a viral video he should think of at least two emotions he can use. And, he pointed out; the emotions on screen must be intense. He concluded with the following incredible piece of advice. If anyone creates a video with spectacle and conflict, with at least 2 emotions and one question, than the video will go viral!
The suggestion that a viral video must contain a question is at first puzzling. The Susan Boyles video, the number one video of 2009, didn’t contain a question, or did it.? When you were finished watching that video of a talent contest in which an unknown housewife suddenly vaulted to stardom, before our eyes, you did wonder what would become of her.
What, essentially, are these suggestions telling us. That we’ve got to create videos that invite the audience to participate emotionally in an unforgettable experience that will stay with them and evolve into an ongoing process of involvement. And it can’t be manufactured. If we are trying too hard to create something that will have the viral quality, it won’t. People watching the video will see that it was contrived, forced, and they won’t want to view it.
Thanks to Winmax Video of California for sponsoring this video. Winmax is a Los Angeles Video Production Company Specializing in web videos, and marketing videos
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