Website Promotion – Five Things You Should Take Note Of

Any website owner should be able to tell you how important good website promotion is, but of course, if you don’t even know what you are doing, or how to do it, you can actually cause yourself and your website harm. There are lots of different ways to promote a website, not all of these are good. Learn about 5 of the biggest mistakes which people make when promoting their site…

Spam- don’t do it! - It might seem like a good idea to send out emails to people you don’t know, this is a surefire way to kill your business. If you’re not careful sending spam could see your site blacklisted at all the major ISPs. Everyone hates spam just as much as you and it’s doing nothing but destroying your reputation.

Guaranteed Services - There are lots of people who will quite happily spend $20 to list their site on 100’s of search engines. The problem is however that there aren’t 100 good search engines out there in the first place, using one of these automated systems can also cause your site a lot of harm. It’s very easy for search engines to find out who has been using the submission services. If you need to use one of these services then ensure that they are genuine and aren’t just taking you for a ride, read reviews and find out what they will do for the money.

Search engine submission- a lot of people may tend to waste their time on low key search engines, but you want to submit your website to major search engines, and directories. Only around 30 of the search engines on the internet are actually worth you submitting your site to, it might be possible to find specialist directories which are aimed at your target audience. If your website is talking about makeup then you should find specialist directories which relate to cosmetics.

Submitting to Yahoo - Yahoo is a very important directory, and it’s also one of the hardest to get into, this is because all submissions are reviewed by humans and not machines. You should take your time with your application to ensure that your site gets added as quickly as possible

Open for business - There’s no point submitting your website to search engines if it’s not yet open. Before submitting you need to ensure that every part of your site works as it should and that there are no spelling mistakes. This ensures that you can have continuous traffic, as a lot of website surfers will not return to a website if it has a “under construction” or “currently editing” statement in place.