Techniques To Be Certain You Are Getting The Most From Your Pay Per Click Adverts

The first step to optimising any Pay Per Click advert is to monitor carefully the keywords that you are using to trigger the advert. I cannot more than stress this. If you are bidding on generalised keywords that generate masses of traffic then you are possibly wasting plenty of your valuable cash.

Instead, look for highly targeted keywords that only drive small quantities of visitors. It is worth looking at this point at how you are charged on Pay Per Click schemes.

When you create an advertisement you bid the maximum that you are willing to pay for the advertisement. The adverts are then displayed when the appropriate keywords are displayed, in order of budding revenue. This does not mean that those bidding the most appear at the top, but those that will maybe earn the most.

Now this sounds the same, but it is not. If your competitor’s advertisement is clicked on twice as often as you and you have both bid the same amount, then they have twice the budding you have. This means that they can bid half the cost that you bid and still match your likely charges.

So to appear at the top of the collection, you need not merely to bid plenty but also have a successful advertisement. This means that by having a highly targeted advertisement that is clicked on heaps of the times that it is displayed you will be able to bid less for the same position.

This means that it is vital to narrow your advertisement to as small a corner of the market as you could manage. It is much better to have plenty of highly targeted advertisements, each with text that match the keywords, than one big advertisement with generic text.

You should also link each of these straight to the relevant page on your web site to maximise conversions of traffic to incomes. By having a lot of adverts running at a time, each for a different product, you can also experiment with different wordings and messages across the adverts to see which works the best within the field that you are working.

Try to avoid direct sales speak in the advertisement, just concentrate on spelling out the advantages of the products and visiting your web site. Free delivery, special offers and so on could increase the number of visitors that you see. A call for action (click now etc) are always a good way to encourage more traffic.

You might even like to try out different versions of the adverts by supplying multiple advert texts and allowing the system to rotate them. Then, look at which has generated the most clicks to your web site and which have generated sales to work out which advertisement to use.

In summary:
- use highly targeted keywords to target the advertisement
- link direct to the relevant website page
- experiment with different advertisement wording to see what works

If you might increase the click through rate from advert to your website, you not just get more traffic but also cheaper advertisements. Benefits both ways!

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Written by Keith Lunt

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